TLDR:

Observations on style, psychology, love, and the strange little ways we become ourselves.

Why subscribe?

Hi, I’m Sarah — and but, alas is where all my open brain-tabs finally get to live in one place.

It’s for anyone who’s ever looked at their own life and thought:
huh. that’s interesting. and oddly endearing.

I write about the inner workings of being human — the psychology tucked inside our choices, the emotion behind our impulses, the quiet logic of what we reach for, and the way style, memory, desire, and selfhood braid together when we’re paying attention.

Here, style isn’t a shopping list — it’s a language.
Psychology isn’t clinical — it’s human.
And life — in all its timing and texture — is something worth paying attention to.

This space is for the romantics, the pattern-noticers, the observers, the intuitives — the ones who track their inner world as closely as their outer one. The people who are both living their life and studying it in real time.

If that’s you, you’ll feel at home here.
(welcome. we take notes.)

— Sarah



but, alas is dedicated in part to my best friend, dagny — proof that the right friendship can turn meltdowns into punchlines and punchlines into something publishable. the catchphrase started as our giggly way through the chaos.

dagny, i adore you.

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a study of style at the moment it’s interrupted — when clothing reveals fear, power, and adaptation.

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